CLASSIC SINCE FOREVER
Agency: VidMob
Client: Vans
Role: Design & Art Direction
Designed and directed two awareness-based video ads for Meta In-Feed and Stories in 2022. The two heroes and variations feel unique from one another and native to their respective placement (In-Feed vs. Stories) driving awareness around the Sk8-Hi shoe. Existing static photos were repurposed into eye-catching motion to create a fresh video for Meta. These creative ads refreshed Vans' "Classic since forever" campaign and drove further awareness/consideration among consumers.
Credits
Motion/Editor: Jake Rubin Project Manager: Jesse Heekin
