Faire Blog
Problem:
Faire's Brand Studio needed to improve efficiency and consistency in producing a large volume of assets for weekly and monthly posts on Faire's blog page. The existing production process was inefficient and inconsistent, with varying quality and branding across different teams. The challenge was to create a process that streamlined production while ensuring unique, on-brand results.
Solution: Simplicity meets customization
We created templates that were straightforward to use, and efficiently scalable. Templates were also flexible enough to allow for unique variations like brand and retailer case studies, as well as product and lifestyle photos. Each template was designed with a clear layout, incorporating essential brand elements like logos, color schemes, and fonts. The templates were integrated into a user-friendly Figma library that allowed teams to drag and drop content, and keep track of visual consistency.
Fashion-only templates
Most recently, we added another template to be exclusive to the Faire Fashion Index, a new monthly blog post promoting the next trends in apparel. The new template needed to adhere to a more strict color palette and have a trend-forward look and feel while remaining on-brand.
Process
Result
Results:
The implementation of branded templates led to significant improvements:
Enhanced Consistency: The use of standardized templates ensured that all marketing assets were on-brand and visually cohesive, while also being creative and unique to stand apart in the blog grid.
Improved Usability: The simplicity of the templates allowed various teams to produce high-quality assets without requiring specialized design skills, leading to a more agile and responsive operation.
Enhanced Consistency: The use of standardized templates ensured that all marketing assets were on-brand and visually cohesive, while also being creative and unique to stand apart in the blog grid.
Improved Usability: The simplicity of the templates allowed various teams to produce high-quality assets without requiring specialized design skills, leading to a more agile and responsive operation.
Increased Efficiency: Content, Marketing, and Design teams had a clear understanding and expectation of the look and feel of each blog post, ensuring a streamlined process and reducing the need for design adjustments.
Credits
Head of Brand Studio: Ximena Keirouz
Lead Brand Designer: Kristin Yeh
Production Designer: Sophia Zempel
