SNAP Holiday Campaign
Agency: VidMob
Client: SNAP
Role: Design & Art Direction
Client: SNAP
Role: Design & Art Direction
Project Overview:
Snapchat+ is a premium subscription offering enhanced features and exclusive content. Our goal was to promote the new features of the Snapchat+ subscription through a targeted holiday ad campaign on Meta and Snapchat platforms.
Snapchat+ is a premium subscription offering enhanced features and exclusive content. Our goal was to promote the new features of the Snapchat+ subscription through a targeted holiday ad campaign on Meta and Snapchat platforms.
Problem:
The primary challenge was converting existing product UI screens into engaging videos tailored for social media platforms. Product UI assets were static and required significant adaptation to become dynamic and engaging video content. Navigating these challenges involved a meticulous approach to design adaptation, file organization, and strategic content planning to produce effective and engaging holiday ads.
The primary challenge was converting existing product UI screens into engaging videos tailored for social media platforms. Product UI assets were static and required significant adaptation to become dynamic and engaging video content. Navigating these challenges involved a meticulous approach to design adaptation, file organization, and strategic content planning to produce effective and engaging holiday ads.
Strategy:
Developed a series of ad concepts that showcased the new Snapchat+ features, carefully designed in a festive and eye-catching manner. This required me to create a structured file system to organize each product feature and streamline the production process. I created detailed storyboards for each video concept, adding motion direction to each shot for the Motion Designer to bring animations to life. To boost engagement on social media, we mixed product screens with UGC content.
Developed a series of ad concepts that showcased the new Snapchat+ features, carefully designed in a festive and eye-catching manner. This required me to create a structured file system to organize each product feature and streamline the production process. I created detailed storyboards for each video concept, adding motion direction to each shot for the Motion Designer to bring animations to life. To boost engagement on social media, we mixed product screens with UGC content.
Results:
This campaign highlights the effectiveness of integrating product design with targeted advertising to drive substantial user growth and engagement.
This campaign highlights the effectiveness of integrating product design with targeted advertising to drive substantial user growth and engagement.
Credits
Motion/Editor: Andres Project Manager: Nichole Edwards
